What this site collects, and what it does not

The short version

This website is an explainer. Most visits leave nothing that we asked for. You can read every guide — labels, premium wording, puppy food, senior food, wet versus dry, switching, allergies — without creating an account and without telling us your dog’s name.

The exception is the contact form. That form asks for a name, an email address, a topic, and a message. Those fields exist so a human can reply about the website. They do not exist to open a medical file. Please do not use the form to send emergency information, photographs intended for diagnosis, or payment details. If your dog is unwell, contact a veterinarian.

What the form receives

When you submit the form, the contents travel through a form-delivery service to the site’s contact address. We use that address to read the message and, where a reply about the website is possible, to write back. A hidden field is included to discourage automated junk; if that field is filled, the submission is treated as junk and discarded.

We do not need, and we ask you not to send, your dog’s full medical history, other people’s contact details, or copies of invoices. If you include extra information anyway, it will sit in the same inbox as the rest of the message until we reply or until you ask us to remove it.

Messages are not a newsletter list. Submitting the form does not enrol you in marketing. This site does not sell food and does not need a marketing list to pretend otherwise.

What a visit may create

Like most websites, the service that hosts these pages may keep ordinary technical logs — for example, that a page was requested, roughly when, and from what kind of browser — so that the site can stay available and so that obvious abuse can be investigated. Those logs are a matter of hosting, not a profile of your household. This site does not use the guides to retarget you with bags of food.

If you arrived from a search engine or from another website, that referring information may be visible in the same ordinary way it is visible to any publisher. We do not use it to invent a custom diet.

Cookies are not required to read the articles. If a future change to the site needs a cookie for a genuine function, this page will be updated to say so in plain language. Until then, treat the pages as documents.

Why we collect so little

The project’s job is to keep labelling facts and clinical decisions in separate rooms. Collecting a diet history by form would blur those rooms. It would also create a record that looks more official than it is. A message to a website is not a veterinary record. It is not protected the way a clinic file is protected. The kindest privacy design, for a site like this, is to ask for as little as possible and to repeat that the clinic is the place for the rest.

The disclaimer says the same thing in legal clothing: content is for general information only and does not constitute professional advice. Privacy is the practical twin of that sentence. If we do not hold your dog’s history, we cannot pretend to interpret it.

How long messages stay, and how to ask for removal

We keep contact messages long enough to reply and to understand whether a guide needs a clearer sentence. We do not keep them as a lasting file of owners. If you want a message deleted, send another message that says so and names the email address you used. We will treat that as a request to remove the earlier correspondence from the inbox we control. The form-delivery service may have its own retention rules; we will not invent a promise about a third-party system we do not operate.

If you believe we have information we should not have, write and say so. If the problem is a dog who is sick, write to a veterinarian instead.

Children

These pages are written for adults who buy dog food and who can take a dog to a clinic. They are not written as a game or a classroom login. Do not submit a child’s personal information through the form.

Changes to this page

If the way the site handles information changes — a new form field, a new hosting arrangement that affects logs, a cookie that is actually needed — this page will change. The date in the site footer tells you the year of the current text. The substance will remain the same unless we say otherwise: read freely; write only if you mean the website; take the dog to a veterinarian.